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Winter 2008

New York Cluster
Special Action/Research Event
Open Enterprise 2.0 Mashup Summit:
Expanding Customer Value Networks
[Agenda]

Friday, 1 February, 2008
8:00am - 5:00pm

Secure Online Registration
Registration includes meals, books, refreshments, materials, Wi-Fi access, reception, materials, group workspace and discounts.
Registration in advance required. No on-site registration.
 

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Open Enterprise 2.0 Mashup Summit:
Expanding Customer Value Networks
Friday, 1 February, 2008
8:00am - 5:00pm

Secure Online Registration
Registration includes meals, books, refreshments, materials, Wi-Fi access, reception, materials, group workspace and discounts.
Registration in advance required. No on-site registration.
 

Time Interaction Speaker
08:00 - 08:45 Continental Breakfast & Registration Staff
08:45 - 9:00 Enterprise Mashups

Opening Remarks
 
 

Staff

09:00 - 9:30 Enterprise Mashups

Enterprise Mashups:
Understanding the Value and Applying to Business
 

 

Stefan Andreasen
CTO

9:30 - 10:00 Enterprise Mashups 
 

 

JackBe:
Talking the Language of Enterprise Mashups

John Crupi
Chief Technology Officer

10:00 - 10:30 Enterprise Mashups

 

 

 Enterprise Mashups:
Crossing the Barriers of Adoption
 

Sam Ceccola
Chief Technology Officer, North America
VP of Technology Transformation

 

10:30 - 11:00 Participant Introductions
Morning Break
All
11:00 - 11:45 Enterprise Networks

Net Work:
A Practical Guide to Creating and Sustaining Networks
at Work and in the World

(Paperback available online. All event participants receive a copy.)

 

Patti Anklam
Author

Networks, Complexity, and Relatedness
 

11:45- 12:30 Keynote Presentation 

 

The MASHUPS are Here


 


 

René Bonvanie

Senior Vice-President of Worldwide Marketing,
Partners & Online Services

12:30 - 1:30  Hosted Luncheon All
1:30 - 2:00 Enterprise Mashups 
 

 

 

SAP Communities:
Building the Future of Enterprise Mashups

 



Scott Feldman
Senior Director
SAP Global Ecosystem

2:00 - 2:30 Enterprise Mashups 
 

 

StrikeIron:
Data as a Service

 



Bob Brauer

Chief Executive Officer,
President and Co–Founder
2:30-3:00 Enterprise Mashups 


Mashery:
Web Services Management Infrastructure

Oren Michels
CEO

3:00-3:30 Enterprise Mashup Applications

 

Enterprise Mashups
The Right Approach


Bob Buffone
Platform and Tool Technology
3:30-4:00 Afternoon Refreshments All
4:00 - 4:30  Enterprise Mashup Case Study

 

Financial Services Mashups:
Balancing Control and Innovation

 

Michael Ogrinz
Principal Architect
Global Markets Technology
Banc of America Securities, LLC
 

4:30 - 5:00 Enterprise Mashups

 

 

Social Enterprise:
New Mashup Server from WSO2


Keith Chapman
 Lead Architect and Developer

5:00 Winter 2008 Adjournment and Reception

Background

Enterprise Mashups are application hybrids combining content and functions from more than one existing source to create powerful Web applications, integrated Web experiences and expanded customer value networks. Mashups are created by combining internal sources such as enterprise data with external Web resources such as Google Maps. Mashups are created when different application program interfaces (API) are combined or 'mashed' to create an entirely new application.

 

 

Mashups are the fastest growing enterprise ecosystem on the Web by far. Mashups are social, role-based, network-centric, complex, distributed and essential to all knowledge-based networks, models and businesses.

 

Mashup Growth

 

They are a critical method to enhance customer experience, to drive productivity growth (innovation) and achieve fundamental advancements in knowledge economy competitiveness. Customers, employees, suppliers and other stakeholders gain enormous benefits using enterprise mashups to create new applications and expanding customer value networks. 

 

Join the Enterprise 2.0 Mashup Summit to gain specific advantages and benefits including developing relationships with experts, practitioners, vendors and thought leaders. You will help build the roadmap for enterprise mashups. In addition to achieving a highly successful bootstrap of your enterprise mashup strategy you will gain a deeper, practical understanding of enterprise and customer value networks.


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