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Fall 2007
SF Bay Area & Silicon Valley
Cluster
Special
Action/Research Event
Open Enterprise 2.0 Mashups:
Expanding Customer Value Networks
Open SharePoint 3.0
Site for Event Documents
Friday,
28 September
2007
8:30am - 5:00pm
Secure
Online Registration
Registration includes
meals, books, parking, refreshments, materials, Wi-Fi access,
reception, materials, group workspace and discounts.
Registration in advance required. No
on-site registration.
Participant sponsor fee and registration is $499.00.
Open Value Networks
Sponsors
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SF Bay Area & Silicon Valley
Cluster
Special
Action/Research Event
"Prepare to be Amazed"
UCSF Mission Bay
Mission Bay Community Center
(The Large Red/Rust Building)
http://www.ahl-missionbay.com
1675 Owens Street
San Francisco, California USA
Maps and Directions:
Google
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Yahoo |
MapQuest
EMU
The
Enterprise MashUp Mascot
Open SharePoint 3.0
Site for Event Documents |
Secure
Online Registration
Registration includes
meals, books, parking, refreshments, materials, Wi-Fi access,
reception, materials, group workspace and discounts.
Registration in advance required. No on-site registration.
Participant sponsor fee and registration is $499.00.
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Time |
Interaction |
Speaker |
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08:30 - 09:00 |
Continental
Breakfast & Registration |
Staff |
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09:00 - 9:30 |
Enterprise Mashups
StrikeIron Mashups:
The Commercial Mashup Ecosystem
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Dave Nielsen
Director of Developer Programs
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09:30 - 10:00 |
Enterprise Mashups
Enterprise Mashups:
Understanding the Value and Applying to
Business
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Stefan Andreasen
CTO
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10:00 - 10:30 |
Enterprise Mashups
Google Mashups:
APIs for Enterprise Mashups
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Patrick Chanezon
Evangelist
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10:30 - 11:00 |
Participant Introductions
Morning Break |
All |
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11:00 - 11:30 |
Enterprise
Mashup Applications
Enterprise
Mashups
The
Right Approach |
Bob Buffone
Platform and Tool Technology
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11:30 - 12:00 |
Enterprise
Mashups Architecture
SalesForce +
Google AdWords:
Driving Customer Value Networks |
Sean
Whiteley
Director of Marketing Applications
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12:00 - 1:00 |
Hosted Luncheon |
All |
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1:00 - 1:30 |
Enterprise Mashups
Mashery:
Web Services Management Infrastructure |
Oren
Michels
CEO
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1:30-2:00 |
Enterprise Mashups
Voice Mashups:
An Overview from the
Underground |
Phil Wolff
Editor-in-Chief |
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2:00 -
2:45 |
Enterprise Mashups
Mashups and Info 2.0:
The New Breed of Web App
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Lauren Cooney
CTO Office
Information Management Group
Sriram Padmanabhan
Distinguished Engineer
IM Advanced Technology
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2:45 -
3:00 |
Afternoon Refreshments |
All |
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3:00 -
3:30 |
Enterprise Mashups
JackBe:
Talking the Language of
Enterprise
Mashups |
Deepak Alur
Vice President of Engineering
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3:30 -
4:00 |
Enterprise Mashups Case
Study
Mashups for Outsourced Manufacturing:
Mashing your Shipments and Processes
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Jeffrey
Risberg
Serus Corporation
Vice President of R&D
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4:00 -
5:00 |
Enterprise Mashups
Enterprise Mashups:
Creating Customer Value
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Ann
Majchrzak, Ph.D.
Professor of Information Systems
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5:00 |
Spring 2007 Cluster Adjournment and Reception |
Background
Enterprise Mashups are application hybrids combining
content and functions from more than one existing source to create
powerful Web applications, integrated Web experiences and expanded
customer value networks. Mashups are created by
combining internal sources such as enterprise data with
external Web resources such as Google Maps. Mashups are created when
different application program interfaces (API) are combined or 'mashed'
to create an entirely new application. Mashups are the fastest growing
enterprise ecosystem on the Web by far. Mashups are social, role-based,
network-centric, complex, distributed and essential to all
knowledge-based networks, models and businesses. They are a critical
method to enhance customer experience, to drive productivity growth
(innovation) and achieve fundamental advancements in knowledge economy
competitiveness. Customers, employees, suppliers and other stakeholders
gain enormous benefits using enterprise mashups to create new
applications and expanding customer value networks.
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Your cluster is part of the Enterprise 2.0 Mashup Research Program. It is conducted using four specific research
methods: case studies, academic research, Next Practices and your research cluster.
You are welcome and encouraged to be an active participant in the Enterprise 2.0
Mashup Research Cluster. You will gain specific advantages and benefits
including developing relationships with experts, practitioners, vendors and
thought leaders. You will help build the roadmap for enterprise mashups. In
addition to achieving a highly successful bootstrap of your enterprise mashup
strategy you will gain a deeper, practical understanding of enterprise and
customer value networks.
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